Are wine glasses mandatory?
Why limit yourself to the wine glass when you can drink wine in a different way, according to your mood? At LYV, we like a no-holds-barred approach.
Traditionally, the choice of wine glass aims to optimize the release and perception of aromas. Given the diversity of wine profiles, there is a wide variety of glass shapes to suit their characteristics. Glasses for powerful, structured red wines are generally wider and more open. This shape favors good aeration of the wine, allowing the aromas to be fully released.
Conversely, for finer red wines or complex, mature white wines, glasses with narrower openings are preferred. This concentrates the aromas as they approach the nose, making them easier to identify. Young white wines, which are livelier and lighter, are generally served in narrower glasses, which retain their freshness better. Rosés often follow a similar logic, depending on whether they are more fruity and accessible or more structured.
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But does wine have to be tasted in a wine glass? No
At LYV, we believe that the wine experience can break free from codes. A moment around a glass doesn't just depend on the shape of the container. Let's be honest: few people have all the glassware they need for every type of wine. And even when they do, they rarely use them systematically.
Let's take a concrete example: LYV moelleux lends itself perfectly to refreshing cocktails. It can be served in a cocktail glass or an elegant goblet. And if you don't have any of these on hand, a simple soft drink glass is just the thing.
The idea is to appropriate wine in a different way, to take it out of its traditional context, without ever compromising on quality. A LYV rosé or white wine is well-made, balanced and pleasant to drink. And when it's good, it doesn't matter what the container: flute, goblet, jar, or small bottle to share, anything works.
What counts above all is the moment. The atmosphere, the spontaneity, the shared pleasure. With or without ice, as a cocktail or neat, in a classic glass or not, everyone is free to enjoy LYV in their own way.
With LYV, you choose how you drink your wine. And that's what makes all the difference.
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